企业战略管理论文英文

企业战略管理论文英文

关于战略管理的英文论文，以下是一篇参考范文：

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Title: A Contingent Resource-Based View of Proactive Corporate Environmental Strategy

Authors:Aragcn-Correa, J. A., Sharma, S.

Journal:Academy of Management Review

Volume:28

Issue:2

Pages:300-325

Date:2003

DOI:[http://www.jstor.org/pss/30040690](http://www.jstor.org/pss/30040690)

Abstract:

In an era where market economy development is deepening, the importance of branding for corporate survival and development is universally recognized. Brand strategy has become a key weapon for many well-known enterprises to maintain an invincible position in the competitive market. Brand culture is one of the core issues in establishing corporate image and enhancing corporate competitiveness. A brand is not just an identifier that differentiates one enterprise from others； it essentially represents the consistent promise of the seller regarding the characteristics, benefits, and services delivered to the buyer. This paper adopts a contingent resource-based view to examine the proactive corporate environmental strategy. By analyzing the interrelationships between resources, capabilities, and strategic choices, the study aims to provide a deeper understanding of how firms can strategically manage their environmental initiatives to achieve sustainable competitive advantages.

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这篇论文题为《A Contingent Resource-Based View of Proactive Corporate Environmental Strategy》，由Aragcn-Correa和Sharma撰写，发表在《Academy of Management Review》期刊上。论文探讨了企业如何通过战略性地管理环境倡议来实现可持续的竞争优势。